Coffee shops fail for a variety of reasons, from poor management and lack of sales to cover costs, to having too much debt and inadequate employees and services. It's easy to look back on a failed coffee shop and point out the reasons for its failure, but it's often difficult to identify these issues when running a business. To avoid these mistakes, it's important to do thorough research, planning, and training before opening a coffee shop. In my opinion, the number one reason why most independent coffee shops fail in the first year is not because of their coffee, but because of the people. I'll explain this with a story.
Every day on my way to work, I would stop by a small independent coffee shop called Sam's Den. It was always full of people, so I assumed the owner was doing well. At first, Sam's Den seemed like a successful business. What I didn't realize is that many independent coffee shops become hangouts where people spend hours with their friends or working on their computers with just one drink.
This can drive away customers who would like to come in for coffee, sandwiches, cake, and conversation. I believe this is one of the many reasons why small establishments don't survive. To prevent this from happening, owners should have a warning sign with house rules like “this is no place for sparrows” or some other discreetly placed mural art. There are also plenty of ways to increase sales and prevent failure. A few years ago, anyone could open a coffee shop without having a basic sense of customer satisfaction and retention.
But now customers expect special handling even from small independent coffee shops due to the success of giant chains like Starbucks. To run a successful coffee shop, one must possess a genuine passion and enthusiasm for preparing excellent coffee and serving customers. It's also important to create an atmosphere where people can relax without problems. Connecting with customers on an emotional level will ensure they choose your shop over others. Take comments seriously and go the extra mile to keep them happy and satisfied with your services. It's also essential to be online in today's fast-paced world.
Implementing an online and mobile ordering solution allows customers to navigate the menu, place their order, and pay without waiting in line. To succeed, it's important to be original and consistent. People who come to your shop every day are looking for simple, classic coffee that can help them start their day. Make sure you have a standard recipe for your coffees so they are perfect every time. Finally, landlords should be involved in creating an atmosphere in which people want to be part of.
Consider hosting storytelling sessions every Friday where you share how you came up with the idea of having your own coffee shop and what encouraged you to take the leap. This will help build an emotional connection with your customers.
